AN ICONIC BRAND
For over a decade, Cascade Sotheby’s International Realty has been an innovative leader in the regional residential real estate market. Last year we had $1.7 billion in sales.
We are powered by the global prestige, heritage, and fortitude of the Sotheby’s International Realty brand. In an ever-changing real estate market, it’s the brand that gives us staying power.
Today, we have 15 offices and over 325 brokers that form the most expansive luxury and lifestyle real estate network in the Pacific Northwest.
LOCAL EXPERTISE WITH A GLOBAL REACH
With sales professionals in more than 70 countries and territories worldwide, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property. We deliver. Building on the centuries-long reputation of the preeminent auction house, Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. When listing with us, your home is immediately elevated to a higher level in the eyes of the potential buyer.
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry.
The Sotheby’s International Realty® brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.
For example, your home listing will be on both The New York Times and The Wall Street Journal online real estate sections. Thousands of people are moving to Portland every year, and this is a great way to help capture some of that audience.
WEBSITE VISIT COMPARISON
Sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website.
Millions of viewers immerse themselves in our collection of vibrant, full-screen high-definition film making and photography. sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages, and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.
We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty® brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat, our very own Extraordinary Living blog, and Facebook, the top referring source of traffic to sothebysrealty.com. Aside from connecting with the right audiences, the brand’s social media efforts continue to drive traffic to Cascadesothebysrealty.com.
Additionally, the Sotheby’s International Realty® brand’s YouTube channel has more subscribers and video views than any other real estate brand.
Apple TV is found in 24 million homes and with our innovative and exclusive Apple TV app, families can share the experience of discovering Sotheby’s International Realty® brand properties. No other Real Estate company is represented on Apple TV.
A viewer can directly contact the agent, share your property via email, save recent location searches and bookmark your property, all from the comfort of their couch or home theater room.
SINGLE PROPERTY WEBSITE
A single property website showcases your property with rich content, including photography slideshows, high-definition video, and local area information. A unique URL will be created and used in advertising and promotion to provide a direct path to your listing.
With more than 90% of potential property buyers beginning their search online, it has never been more important to market your property using the highest-quality photography. At Cascade Sotheby’s International Realty, we hire the best professional photographers for every listing at every price point—no exceptions.
EMAIL AND DIGITAL MARKETING
The world has gone digital. Now, so will you. Cascade Sotheby’s International Realty uses only the most beautiful email marketing templates filled with engaging and relevant content to showcase our properties. In addition to the highest quality branding, we employ a full-service digital marketing program featuring PPC (pay-per-click) advertising through Google AdWords and Facebook, as well as expertly-written first-person content written to the most current SEO standards and filled with the top search-ranking keywords. With the Sotheby’s International Realty® brand, you have access to the most advanced marketing team, software and systems.
PROPERTY BROCHURES, MAILERS AND PRINT
Cascade Sotheby’s International Realty uses world-class brand marketing in print environments to elevate your impression to prospective buyers. We market your property using professional brochures and direct mail pieces on heavy stock with high-gloss UV coating. Property brochures can be sent to network offices anywhere in the world, where they will be put on display for walk-in clients.